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FOR IMMEDIATE RELEASE
PRLog (Press Release) – Mar 20, 2009 – Focus Coast to Coast, one of the largest providers of top rated focus group facilities in the US, announced today that is it the first organization of its kind to add facilities in eastern Europe. With the addition of WorkLine in Moscow and St. Petersburg and InMind in Kiev, Focus Coast to Coast now boasts 19 locations worldwide including 16 in the US: Atlanta, Boston, Chicago, Columbus, Dallas, Des Moines, Fort Lauderdale, Hartford, Houston, Los Angeles, Miami, New York, Philadelphia, San Francisco, Tampa and Washington, D.C.
According to former IBMer Bill Falvo, Director of Focus Suites in New York and Philadelphia, two of the east coast arms of Focus Coast to Coast, "In the current economic turndown, US firms are aggressively seeking new ways to increase revenues and profits and what better opportunities are there than to go across the ocean with so much untapped market potential for American firms. And, what better way to begin to understand how to market there than focus groups!"
According to Rebecca Ecker, Director of Ecker and Associates, the San Francisco arm of Focus Coast to Coast, "There is a great deal of untapped marketing opportunity in eastern Europe. Many Fortune 1000 companies already have a presence there. In fact, Moscow is currently the most expensive city in the world!"
Contact:
Erin Jackson, VP
Focus Coast To Coast
972-386-4500
http://www.focuscoasttocoast.com
FOR IMMEDIATE RELEASE
Dallas, Texas (Focus Coast to Coast) June 11, 2008 -- If you’ve seen Quirk’s, the Greenbook, Bluebook or Marketing News, you may have come across a new company providing one-stop shopping for a large number of focus group facilities around the nation, FOCUS COAST TO COAST.
Headquartered in Dallas, Texas, Focus Coast to Coast is an association of focus group facilities in 16 major cities, all Top Rated, in the Impulse Survey: Atlanta, Boston, Chicago, Columbus, Dallas, Des Moines, Ft. Lauderdale, Hartford, Houston, Los Angeles, Miami, New York City, Philadelphia, San Francisco, Tampa and Washington, D.C..
According to Jeff Savitz, “We screen all members of our association very carefully to select only the best in each market. We offer members a critical advantage over other associations. Instead of paying fees to their associations, Focus Coast to Coast members pay each other for referring business to one another. Moreover, we offer clients incredible service and some of the best discounts they can find even among the largest chains.”
The biggest member in Focus Coast to Coast is Savitz Field and Focus with Top Rated facilities in Atlanta, Chicago, Dallas, Houston, Los Angeles and its latest flagship facility in the Buckhead area of Atlanta.
Late last year, Savitz, already with a successful business in Chicago, purchased Home Arts Guild, one of the oldest and most revered focus group facility providers in the nation. Roy Roberts, who was honored by the Chicago Chapter of the American Marketing Association says, “We’re very pleased to be a part of the Savitz and Coast to Coast teams.”
“We’re always looking to provide extras for the clients,” according to Lisa Wilkin, Vice President of Savitz. “For example, our two competitors in Buckhead charge clients for respondent parking which can be over $100 per group. We made a point to find a terrific building in Buckhead which is within walking distance of several top hotels and has totally free parking.”
“Talking about hotels, we have negotiated deep discount rates with a number of major hotels at the airports and near Focus Coast to Coast facilities in all of our cities,” says Erin Jackson, Vice President of Focus Coast to Coast.
Focus Coast to Coast plans to expand to a number of other markets in the U.S., South America, Europe and Asia. When asked if he would change the name once the association expands outside the U.S., President Jeff Savitz replied, “No, I think we’ll just start in New York and work east until we make a full circle.”
For additional information or if you are a Top Class facility interested in becoming a member of Focus Coast to Coast, please contact Erin Jackson or visit http://www.focuscoasttocoast.com.
Contact:
Erin Jackson, VP
Focus Coast To Coast
972-386-4500
http://www.focuscoasttocoast.com |